Are you paying for the store brand or the brand on the beef? Paying a premium for a lesser quality product is another flaw in the system and comes with so much less than buying direct. Buying direct isn't about finding the cheapest beef, it's about transparency, trust, and keeping ranchers in business. Whether it's your local farmer down the road or a ranch shipping direct to your door, knowing who raised your food and how it was produced matters. Kollasch Family beef comes a